Cycle News - Archive Issues - 2000's

IfIIOTO JCXK's Jordan Bums now. I'd like to think of it as similar to the snowboard, surfing and skateboard industry. There's a million titles out there, but there's the cream of the crop. There's the top three videos in each market that just always sell, and I'd like to think of Moto XXX, Crusty Demons and probably the Terrafirma videos as the cream of the crop that are always going to have the name, that are always going to sell videos no matter what. because we want to put a little bit of money in our pocket at one point. But, we're not going to give up if we don't. We're going to keep going and do whatever it takes to make our team happen. Hopefully, someone will see that we're a good team to be involved with. You are working n the fourth video right now? We actually decided we are going to call it Moto XXX 4, Up in Flames, and we have footage from our boxvan burning down. We're not sure when it will be out. I'm really surprised at the whole box-van thing because nobody knows about it. Still, I've been telling people, and no one has heard about the tragedy we had, and it is a total tragedy to us. I just keep on thinking to myself, if Pro Circuit's rig burned down, or Primal Impulse, there'd be left and right stories about it. Q A The 1996 premiere of the first Moto XXX video in Mammoth was a lot different from Moto XXX 3 in Hollywood •. I was at both of those. Do you remember the name of the Mexican food place that the first premiere was at? Yeah, it was La Sierra's. I'll tell you something, when we premiered that video I had like chills going through my spine because it was the first video I had ever A DO other bands on your record label show ·interest in the Moto XXX videos? When it's time to put together the soundtrack. are they totally wanting to get in on it? There's a lot of bands that want to be involved with the soundtrack that send CDs all the time and say, "Please consider this for Moto XXX." I honestly believe that we've had a major part in bringing punk rock to the motocross world. Maybe people don't think about it, but me and Erik think we were a major factor in a lot of these people liking punk-rock music. Kenny Watson too. I put Kenny in there also as a big part of that because he just helped and helped promote our bands at the races. He helped so much in building our team. He is always giving out stickers and telling people about the bands, so he helped quite a bit also. I think we've gotten so much new exposure for these bands. They wouldn't have had it without what we've done. Q A been involved with. e part with Brian Swink, I w.ent out and filmed it all by myself. It just felt like such a cool accomplishment to have everyone watch a video like that, and to get those kinds of reactions was awesome. It was such a cool night for us. And then we also did our last premiere for Moto XXX 3 at the Palace in Hollywood and as a surprise act we had my band, Strung Out, play, and Erik's band, NOFX. We both played for free, which was like a cool event. We had 530 people alone on our guest list. It was an awesome event. I think, not giving us props or anything, but I think it was one 'of the best premieres that's ever gone on. The first one was good. It was a little smaller scale, but the last one at the Palace sold out. We sold tickets to that one. The thing that was really cool about that is that we had all the riders there. We had all the industry-type people. We had the who's who of punk-rock stars hanging out. We had all the regular punk-rock kids because they wanted to see the bands and the video. It was a really cool mix of people. There were no Q A JANUARY 19, 2000' co Y co I e n I saw Eric Bostl'Qm and Larry Pegram there that night. so you had like a crossover thing going with road racers there. That's what I mean. I don't know who else pulls that off. Who else pulls that kind of stuff off? I know there's other premieres and stuff, but I think we just have originality about our whole deal. There's no one else out there that's like us, with all the different things going on. I just wish it would be looked at more seriously. Insiders like the press people, the industry people, the promoters, the AMA. I just wish they would take us totally for real and look at all the problems we've had and what we've dealt with and what we've been through. And we still keep on ticking. Q A What do you think about the X Games and the Gravity Games and stuff like that? The X-Games was such a cool thing because I think it's doing such a major thing for the sport. We were both judges in the X-Games, and we could see just how big it was. There was so much attention to it. I think when the finals went on that day, how the people were just running - literally, hundreds of people running to see the motorcycles because it was going on. It's just doing a really good thing for the sport. There's a lot of people who try to down it and try and bag on it and bag on the baggy pants and say the freestyle guys are hoodlums. It's just another thing. Don't do that [criticize itl; back it. Look at what it's doing. It's gaining so much more popularity for the whole sport of motocross, for everything. Not just for freestyle. It opens doors for a lot of things and it exposes the sport more. Q A When you go on tour in Europe with your band do you ever get the chance to go ride? l've been to Europe like eight times and I'm about to go again. Just finally on the last tour back in January of '99, these kids in Holland, full Moto XXX fans over there, came to the show and offered to take me riding the next day at this track, and I happened to have the time. They said there's a track nearby where I had my next show, so if I wanted to just come with them to the track and go riding they'd take me to our next show. I split with the kids after our gig and I got to go out to their house, more in like the suburbs of Holland, which I normally don't get ·to see. I'm usually in the cities and stuff. They took me the next morning to the Honda shop and got me all dialed in with a CR 125 and got me riding gear and brought me out to the track. It was so funny because we get out to the track and it was like 10 gilders to get into the track, which was like 6 bucks. And that was like with entry fees to race. The night before they were telling me it was a sand track, so I'm like thinking Los Angeles County Raceway ail these other sand tracks - and I'm like, "Yeah, I Q So. people who see the video or have the soundtrack and they hear like a Lag Wagon song on the soundtrack. they go buy a couple Lag Wagon CDs? lt totally works like that. I know it's worked for our band. We've been getting a lot of letters to my band, in the band mail, that so many people are talking about Moto XXX: "Yeah, I saw this in Moto XXX and Crusty Demons," because we had a song in the first Crusty Demons video. I think it did a lot for us in the motocross. world, that among other things. I think our soundtracks kick ass, flat out. None of the other videos have soundtracks like we do. The other soundtracks don't compare, nor should they. Crusty Demons definitely have the name over us and they've got the killer videos and everyone knows Crusty Demons. I just wish everybody that likes Crusty Demons would pick up Moto XXX because they are guaranteed to like it just as much. I know I do. I think there's so many people making videos now. There's so many people on the bandwagon 20 fights or nothing. The place was just packed. It was a great time. Lots of hot chicks. I think everyone had a really good time at that premier. We gave away a motorcycle. A punk-rock kid won it, and he had everybody sign it. It was a really good night. e _ s A

• Cover