VOL. 52 ISSUE 28 JULY 14, 2015 P31
DUCATI
AND BMW
ENJOYING
SALES
GROWTH
I
t's seems the North Ameri-
can market can't get enough
of Ducati and BMW these
days, with the two European
giants seeing sales up by 12
percent and 10.5 percent,
respectively, in the first half of
2015.
For Ducati, the story has been a globally suc-
cessful one, with the Bologna company register-
ing an international surge of 22 percent so far in
2015. Ducati North America sold 6961 bikes in
the six months to June, a month that also saw an
amazing 1981 bikes sold—a 106 percent growth
from June in 2014.
"This record is the result of the hard work
and dedication of the entire Ducati organization
and our network of dealer partners who strive to
deliver the most premium motorcycle ownership
experience imaginable to our customers," said
Dominique Cheraki, CEO of Ducati North Amer-
ica. "This commitment is reflected
in the world-class design, technol-
ogy, performance and quality of our
products as well as the premium
level of customer service."
The result has solidified the
North American market's impor-
tance for Ducati, and with orders
still yet to be filled, Ducati believes
this momentum will continue into
the colder second half of the year.
BMW has also been enjoying
a stellar 2015, with the Bavarian
giant selling 78,418 motorcycles
and scooters worldwide—15,490 of
those in North America in the first six months of
2015.
Internationally, the number one machine in
BMW's line-up is the R 1200 GS and GS Adven-
ture (14,099/10,429 units). Something to be
expected, but the company also saw strong sales
from the R 1200 RT (6471 units) and the smash hit
R nineT, with 5868 units delivered. The revamped
S 1000 RR superbike also saw solid gains for
BMW with 5654 bikes getting into new hands,
while the S 1000 R naked bike was delivered to
4134 new customers.
Rennie Scaysbrook
PHOTOS
COURTESY
OF
DUCATI
AND
BMW
MOTORRAD
(Above) Ducati
is reaping the
rewards for
bringing a flow
of new models to
North America,
like with its
Scrambler.
(Below) Not to
be left out, BMW
is following suit,
bringing new
models like
the R 1200 RS
pictured here.
