VOL. 52 ISSUE 19 MAY 12, 2015 P71
day we may consider develop-
ing such a model, provided it's
a light, sporty and sophisticated
product. We just need to have a
business case made out to do
so, which has not yet happened.
So, no Ducati scooter right
now—but never say never!
How about a Ducati electric
bike?
That's the same, I think.
You have a couple of Zero
Motorcycle models here, so
surely your engineers have
been testing them?
We've been testing many
products from other manufactur-
ers just to keep aware of what's
in the marketplace. But while
I do think that riding electric
motorcycles can be a very en-
tertaining experience quite apart
from any supposed environmen-
tal benefits, I personally consid-
er that the internal combustion
engine will still have a very long
maybe a Multistrada for going
on vacation or weekend trips,
wouldn't many ducatisti want
to have a Ducati scooter to go
to work on?
Okay, let's just make it clear
that we do not have a scooter
in our current planning, and
we are not presently working
on one. But if the question is
instead would it be unthinkable
"THE PREVIOUS THREE YEARS WE
GOT VERY CONFUSED, SO I THINK
THE MOST IMPORTANT THING WAS
TO STOP MAKING CONFUSION AND
ESTABLISH THE WAY YOU'RE GOING
TO MOVE FORWARD, AND THAT'S
WHAT GIGI [DALL'IGNA] HAS DONE."
(Left) Domenicali isn't just
active in the boardroom.
(Right) An avid motorcyclist,
Domenicali gets on track
when he can.
for Ducati to build a scooter, the
answer is that we could certainly
consider how to interpret such
a vehicle within the context of
the Ducati brand. Provided such
a product respected the com-
pany's core values in terms of
performance, style and sophis-
tication, and we could apply the
Ducati DNA to it…
It's not impossible that one
