INTERVIEW
DUCATI CEO CLAUDIO DOMENICALI
P70
You've already explained
that Ducati doesn't plan to go
after volume in terms of units
by producing lower capacity,
lower cost products, espe-
cially off shore. But your first
job at Ducati was designing
a chassis for the Supermono
racebike, the most sophisti-
cated single-cylinder motorcy-
cle yet sold by a major manu-
facturer, albeit in very small
numbers. Would a modern
Supermono streetbike not be
an appealing product?
We looked several times at
doing this, but I personally do
not think that there is a proper
space in the market for a single-
cylinder high-performance high-
technology sportbike carrying
the Ducati name. There are oth-
er motorcycle companies who
make a good business of selling
single-cylinder motorcycles, but
that's not in our philosophy. It
would be like Porsche making a
three-cylinder sports car!
Okay, but how about a
Ducati maxi-scooter? If you're
going to have a Scrambler
in your garage and a 1299
Panigale alongside it, and
