Cycle News is a weekly magazine that covers all aspects of motorcycling including Supercross, Motocross and MotoGP as well as new motorcycles
Issue link: https://magazine.cyclenews.com/i/249466
P26 IN THE WIND HARLEY DOES WINTER X GAMES Brad Baker (1) takes the high line with Jared Mees (9) down low. The pair put on an ice-racing exhibition at the X Games in Aspen, Colorado, last week. H ow many of you equate the Winter X Games with HarleyDavidson? Probably not many. But that changed a bit last week as the Motor Company brought out its allnew Harley-Davidson Street 750 for a little ice-racing exhibition at the annual event in Aspen, Colorado, with AMA Grand National Champion Brad Baker, former champion Jared Mees and Mees' flat-tracking wife Nichole Mees putting on an exhibition. The Street 750 is Harley's first all-new motorcycle platform in years and the Motor Company is hoping that the bike catches on with X-Games fans. After all, it's the demographic that the new HARLEY ON THE STRIP! L as Vegas Harley-Davidson broke ground on its dealership's new location on the famed Las Vegas Strip last week. The groundbreaking featured Harley owners from around the city and the Governor of Nevada, Brian Sandoval, who unveiled a custom Nevada Sesquicentennialthemed motorcycle celebrating the state's 150th anniversary. "I am pleased to see one of our great Nevada companies incorporate the Sesquicentennial into their business strategy," said Governor Brian Sandoval. bike has been built for. As part of its marketing approach with the new bike, Harley-Davidson showcased the iceracing exhibition during ESPN's X Games Aspen today, then they watched what influence the bike had on the X Games fans as they were encouraged to share their comments via the Twitter (hashtag #XGIceRace). ESPN will share comments from fans "The design of this one-of-akind bike is impressive and I commend Las Vegas HarleyDavidson for not only creating a showpiece, but also developing a program that will integrate people and their love of riding into our state's celebration." Set to open this fall, Las Vegas Harley-Davidson will be located directly on the Las Vegas Strip at 5191 S. Las Vegas Boulevard, just steps from the famed Welcome to Las Vegas sign. The 50,000 square-foot building will feature a dealership, motorcycle rentals and a retail store. The Las Vegas Strip location will be the brand's third location locally. during the last day of the broadcast, according to Harley. "The attitude and capabilities of the Street were influenced by thousands of young adults in cities around the world," added Bernacchi. "So while we think ice racing is hardcore, it's only fitting that Harley-Davidson is having extreme sports fans around the world help decide the X Games fate of the sport." (From left to right) Las Vegas Harley-Davidson vice president Timothy Cashman, the Governor of Nevada Brian Sandoval and Vegas Harley-Davidson president Don Andress celebrate the groundbreaking for the new dealership.