Cycle News is a weekly magazine that covers all aspects of motorcycling including Supercross, Motocross and MotoGP as well as new motorcycles
Issue link: https://magazine.cyclenews.com/i/1545744
Kawasaki USA Announces New President K awasaki Motors Corp., USA announced Eiko Kirino as its new president, effective July 1. According to Kawasaki, Ms. Kirino has more than 30 years with the company, building a broad career overseeing sales, marketing, product planning and corporate communications. Ms. Kirino began her tenure with Kawasaki first assigned to Kawasaki France, where she was focused on growth through sales, market development and racing and later returned to Japan to lead the sales depart - ment for all of Europe. Her expe- rience then focused on product planning for performance models, including the launch of the Ninja H2, and progressed further when she was appointed general manager of Kawasaki's global marketing efforts. In 2021, Ms. Kirino was appointed president of Kawasaki Mo - tors Japan, leading Kawasaki's domestic sales within Japan before being called on to lead global strategy for corporate communications and external affairs. As a motorcycle rider and enthusiast, Ms. Kirino says she is excited to build on the strong momentum that Kawasaki has established in North America and will oversee all powersports and general-purpose engine operations. Mr. Kawaguchi, the previous president, who joined Kawa - saki USA in 2022, will return to Kawasaki Motors, Ltd. in Japan. Mr. Kawaguchi has led North American operations since 2024, and his tenure culmi- nated in Kawasaki achieving the number one motorcycle market share in 2025. "As Kawasaki pursues its vision for sustainable, long- term global growth, the U.S. remains our most important market," said Ms. Kirino. "It is both a tremendous honor and a personal joy for me to lead Kawasaki USA, having long held a deep passion for powersports, both professionally and person - ally. As Kawasaki celebrates 60 years in the USA, our mission has been to bring 'Good Times' to riders across America. As the Good Times Company, we are always challenging ourselves to develop and innovate new mod - els that deliver happiness to ev- eryone connected to Kawasaki, and I look forward to working with our employees, dealers and partners to build on this proud legacy." CN WIND IN THE P28 Eiko Kirino takes over as the new president of Kawasaki Motor Corp., USA.