VOLUME ISSUE JULY , P103
Luca Dovesi (left)
comes to the
American helm at
MV Agusta after
a stint with Ducati
in Thailand and
as Head of After
Sales & Network
Development for
KTM in Singapore.
PHOTO: RYAN NITZEN
M
V Agusta has always
enjoyed a special
reputation in the interna-
tional motorcycle industry. The
glory years of Giacomo Agostini
waltzing his way to title after
title in the 1960s brought with it
a glamor image money simply
can't buy, but the afterburn of
Ago's success had long faded
by the turn of the century de
-
spite creating legendary motor-
cycles like the 750S of 1970 and
the F4 of 1998, among others.
MV Agusta has endured quite
the ride over the past 15 years.
Bought by the late Claudio Cas-
tiglioni for the third time in 2010
(purchasing the brand from
then-owners Harley-Davidson),
and sold to Russian billionaire,
Timur Sardarov, in 2019, MV
Agusta was a bit of a hot potato
when compared to the rela
-
tive stability of compatriot and
archrival, Ducati.
That all started to change
when rumors of Pierer Mobility
AG possibly buying the brand
began to surface towards the end
of the pandemic. In November
2022, the Austrian giants behind
KTM, Husqvarna and GasGas, pur-
chased a 25.1 percent stake in MV
Agusta. A year later, Pierer Mobility
AG stated its intention to acquire
a controlling share in MV Agusta
with a plan to bring some much-
needed security to the brand.
RE-ARRIVING
IN AMERICA
MV Agusta is in the middle of a rebirth under Pierer Mobility
AG that the company hopes will transform it into the ultimate luxury
two-wheeled brand in the North American market.
BY RENNIE SCAYSBROOK
