Beta Breaks Ground
B
eta USA has started con-
struction on its new USA
distribution center and busi-
ness offices in Paso Robles,
California. This new facility will
include all departments under
one roof, including spare parts,
motorcycle warehousing, an of-
fice complex, technical and race
team departments, as well as a
state-of-the-art dealer technical
training center.
"It is a dream for us to start
the build of our new facility!" said
Tim Pilg, Beta USA President.
"Our company has seen steady
growth in the USA that revolves
around a quality product and a
service after the sale that we
take pride in. Beta customers are
not part of our 'Market Share' but
rather part of our family. We have
an amazing group here in the
USA loaded with talent. This new
facility will allow us to operate
much more efficiently and ex-
pand the capabilities we are able
to offer our customers and dealer
network. The new headquarters
will also contribute positively to
our entry into the motocross mar-
ket as well as aid the expansion
of our off-road and trials busi-
ness. It has been a pleasure to
work alongside all of our dealers
nationwide and I can't wait to see
what the future brings."
Beta is one of the largest
growing manufacturers of on-
and off-road motorcycles. Beta
USA has been distributing Beta
motorcycles in the USA since
2007 and has more than 200
dealerships in the United States.
Beta USA's parent company is
based in Florence, Italy, and has
been owned and operated by the
same family since 1905.
CN
WIND
IN THE
P32
Beta USA says it has broken
ground on its new USA
distribution center and offices in
Paso Robles, California.
