You got some good images
and it's going to be a fun,
lighthearted way to kick off
the season.
Yeah. The plan is, I think
every social analytics person
would tell you never launch
something Saturday night at
10:00 PM, but this is when Ana-
heim 1 would have wrapped
up. So, we couldn't launch
it on a Thursday at 2:00 PM
when it would be a sweet spot.
It has to be Saturday night at
10:00 PM Pacific Time, just
because that's when Anaheim
1 would have been. A happy
coincidence, I think, is that the
new TV schedule came out,
and with the switch to Peacock
I think people are more con-
fused than ever of where to
watch this, so that's going to
play into our benefit because
people are genuinely going to
think the second Saturday of
[January], there has to be rac-
ing somewhere. I don't know
where to watch it, so…
I missed the first one. I got
to find the second one.
Exactly. So, we think that
there's so much confusion
naturally out there that I think
we're going to get a lot of
people who go to bed on the
East Coast and guys that go
to bed in Europe are going
to wake up Sunday morning
hopefully with a bombardment
of Anaheim images of Justin
with pyro going off and holding
a trophy that they're going to
think they missed the race. So
that's kind of the whole goal is
just to embrace it. We're a fun
brand. I think you might see a
red plate on this bike in Hous-
ton, because he's the points
leader. He won Anaheim. Prove
me wrong. I have the images to
show you. It's a fun time.
On a more serious note,
Barcia could kick off the 2021
Supercross season with a real
IN
THE
WIND
P32
Barcia will make his
GasGas debut in
Houston this weekend
instead of Anaheim 1,
which he has won the
last two years.
