To Fram, high performance'
m
"longer"not"faster?'
Longer engine life is the main reason to buy premium oil futer.
a
In-town cruising means your engine runs Its hottest
Fram: a familiar name in filtration
Unless you race your motorcycle competitively, it will never run
hotter than when you cruise through town on a warm day.
Stoplight to stoplight, your engine gets hotter and hotter.
Clearances get tight and excessive wear can occur if your oil isn't
cleaned by a new motorcycle oil filter.
Fram is world-renowned as the most trusted name in oil filtration. The next time you change your oil, ask your motorc5'cle
dealer or retailer for the bright orange box. And tell him you don't
mind paying a little now instead of a lot later. He'll understand.
Fram features make the difference
The new Fram motorcycle oil filter puts an end to the myth that
all oil filters are the same. A close look provides the difference.
Fram uses one of the finest filter media available to catch and trap
any microscopic bits of dirt, debris and wear metals before they
damage your engine. This insures that your oil will stay its
cleanest, stoplight after stoplight.
Allied Manufactures Fram,
Bendix and Autolite Quality Pans
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A llied Aftermartatt Division
105 Pawtucket Avenue
East Providence, RI 02916
4W
64
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