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July is the 71st Anniversary issue of MOTORCYCLIST magazine and our
annual touring issue. This will be a very special issue. But, the real news is
that with this issue MOTORCYCLIST will be 100% street editoria l.
When we started out in 1912 there were only street bikes. The streets were
not always paved , but the bikes were all the same. In the 1970's, dirt bikes
became a very important part of the motorcycling world , and we responded
with more editorial space for dirt bikes.
MOTORCYCLIST is the first of the general-interest motorcycle publications
to realize that this now very speciali zed marketplace demands very targeted
editor ial. Our plan is simple: In December 1982 we launched DIRT RIDER
magazine to cover dirt bikes, and in July 1983 MOTORCYCLIST becomes the
largest-circulation all-street publication in the country.
We now serve the motorcycl e enthusiast with two excellent, well-targeted
magazines. No matter what your interest we talk to you with two great books.
Look for the new MOTORCYCLIST and DIRT RIDER on your newsstand, or
subscribe today.
SAVE OVER $ 11! 12 issues ONLY $6.9 7
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Mail to:
MOTORCYCLIST
6725 Sunset Blvd.
P.O. Box 3296
Los Angeles, CA 90078
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Special Introductory Offer For New Subscribers Only:
0 Please enter my , year (12 issues) subscription to MOTORCYCLIST Magazine
for only $6.97. (That's a savings of $1 1.03 OFF the annual newsstand price of
$ 18.00 and $4 .97 OFF the regular subscription rate of $ 11.94).
0 Payment enclosed.
0 Bill me (U.S. only).
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Tt ns rate applr 1 the U.S.A. and lis Possessions. Other Counmes add $6 per year (U.S. funds) lor postage.
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Oller expires Dece mber 31 , 1983 . Allow 4-8 weeks lor your first copy 1 be mailed
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