Cycle News is a weekly magazine that covers all aspects of motorcycling including Supercross, Motocross and MotoGP as well as new motorcycles
Issue link: https://magazine.cyclenews.com/i/125838
.• JI • ~ WORLD'S LARGEST SUBSCRIPTION G.P. e 100% TROPHIES (DUC1(W8 , S) Limited Entries Starting Now Thru December 31,1973 Starting in Signal Hill Californw Gas Check in Atlanta, Georgia , Onward and upward with Cycle News py Charles Clayton Finish at (jjill W:$J CENTRAL It gives me great pleasure, especially amid all-the current gab about "crisis" arid cutbacks, to announce that the new Cycle News 'Central edition, which published 25 issues in 1973 as a bi-weekly, will be coming out weekly starting the new year. This step-up was prompted by the great enthusiasm with which the newspaper has been received. Central's 10,500 circulation guarantee was met early and often surpassed in its maiden year. Excellent correspondents responded from most places in the Central territory. Cy de News has been in the motorcycle business too long to let a little thing like "back orders" cramp our style. The decision to go weekly with Central was made some time before our competitor's weekly decided to drop back to bi-weekly for a while. Cycle News, Inc. has gone to the trouble of securing three major sources of riewsprin t, any of which can supply our needs, if it comes to that. My greatest pleasure comes from the fact that all of motorcycling America now has the benefit of national, weekly news media on a regional basis. This has been my dream for the past eight years - to fashion a chain of newspapers that gather, process and publish all the information of in terest to the greatest number of motorcycle enthusiJlsts in the nation, on a weekly basis. Weekly is the ideal frequency for Cycle News, since motorcycling takes its rhythm from the sport. and the sport climaxes nearly every weekend with newsworthy events. Readers want to know what really happened this week, before next week's events begin. The pace of Second Class postal delivery is such that no newspaper mailed from a single location can be expected to arrive at all destinations in the country in less than a week's time. Therefore, Cycle News prints and mails simultaneously from three offices spaced equally across the U.S.A. As a result, most of the papers, which are mailed on Tuesday, are delivered to the dealers and subscribers by Friday. Mail sacks of weekly newspapers are "yellow-tagged" by the Post Office· and given priority over bi-weekly and monthly publications. 'IN ational news on a regional basis" was a new idea pioneered by Cycle News. What it means is that each of our three editions carries all the news of interest to the majority of motorcyclists in America, no matter where it happens. Plus, each edition carries only such local or limited-interest news as happens in its own several-state area. The reasoning is that most motorcyclists want to know about national caliber events as well as rumblings in Washington and Worthington which affect their interests, and many more want to read about their own Sunday participation and cycle even ts near where they live. At the same time, the reader in the East is no more interested in, say, the western desert points race than a Texas motocrosser is in a Mic.higan mudrun. Cycle News has now arrived at the synthesis of techniques to best serve the greatest readership in motorcycling. Proof is in the circulation records: With one mon th on-sale time, and a vast newsstand distribution, the highest circulation claimed in the motorcycle magazine industry is 400,000 copies of a single issue. That would total a maximum of 4,800,000 copies per year. Cycle News, by comparison, with only one week on-sale time, distributed almost exclusively through some 2,500 motorcycle dealerships, will sell approximately 100,000 copies of its three edi tions per wee k, for a grand total of about 5 million copies next year. We know from independent surveys that 25% of the readership does not buy every copy, and that the average copy of Cycle News is read by three people, so our Effective National Circulation is conservatively estimated at 250,000. While setting up Cycle News E4St, West and Central to serve the readership, we have not neglected OUl' equal obligation to the motorcycle industry, which looks for the highest producing advertising medium at the lowest possible cost. Cycle News manages to share the costs of the enterprise equally between the readers and the adver~rs. This arrangement keeps us alert to the responsibility of "bearing water on both shoulders." These newspapers would not dare mislead the readership for the benefit of an advertiser, nor misrepresent an enterprise or product to its customer, the reader. One of President Nixon's White House aides once said that he didn't know where newspapers and other media got their authority to criticize public leaders. "Who ever elected them publishers?," he rhetorically asked. The answer would be you, dear reader and shrewd advertiser. IV ou vote with your dollars and goo,d sense for the en terprises whose messages you want to continue coming. To all of you who have voted for Cycle News and each other to continue and get belter, your newspaper is very grateful. • Entry $10.00 Per Yeqr (50 issues) Wow! Special only $10.00. Send Check or Money Order To: (ii'ill~ CENTRAL A Division of CYCLE NEWS, INC. P.O. BOX 13245, Dept. FREEBIE AUSTIN, TEXAS 787I1 Entry Must Include: Name, Address, City, State, And ZIP CODE. r=v~~:~ ~_S_S_-_-_-_-_-_-_- ~~:~I I I CYCLE NEWS CENTRAL (1 yr.) $10.00 I I This is a Renewal I Please Bill Me ! -1 ZIPCODE---1 I I I I I .! I ENCLOSE CHECK OR MONEY ORDER ~-------------------------------~ OSSA ~ BANDIT DIRT BIKE WEST Sales service Ace...orln Cuatom PortinQI 7139 canoga Aw"" Canoga Part<. CallI. It303 (2t3) ~t I' I I'---;c~n:;;:;-';:;;::V~ YAMAHA!HUSaVARNA' Sales· Service' Plrts • Ac:ceuories 2100 E. Mcfadden Santi Ana (7141558-1511; I Califo.-nia 'Cvcle ,center ---~-----... I J 15