Cycle News is a weekly magazine that covers all aspects of motorcycling including Supercross, Motocross and MotoGP as well as new motorcycles
Issue link: https://magazine.cyclenews.com/i/125565
MEET THE
DEALER
Don Rhodes
Don Rhodes, owner of Auburn Suzuki
In Auburn , Washington hopes to have the
Number One Novice riding for his establishment by the end of the coming
racing season. The young man's name Is
Jerry Robertson and he has compUed
quite an Impressive reccrd In Spcrtsman
events since beginning to ride as a high
school freshman In 1965.
" I started racing on Valentine's Day
In 1965," Jerry recalled. " Dad bought
a Honda 50 for Mom and I got to riding
It. Our neighbors raced and I ldnd of got
the bug from them. At first my parents
were dead set agaJnst 11 but I finally
talked them Into leWng me try and they're
as big as enthusiasts as I am now."
Jerry has over 130 trophies already
and he is just beginning his third year In
competition and his first year protesslonally. Last season, young Robertson
won the Jolly Rogers Northwest Cham-
plonshlp In the 250 class; the Evergreen
Championship at Graham; the Main Event
at Sunny Valley, Oregon; the Novice
opening at Gold creek; the Woodland,
Oregon track Open 250 class Championship and was all-aroundh1ghpolntchampion at Shelton, Washington for the
season. In 1966, at Olympia on a fiveeighths mUe oval he won four trophies
In two days In the 100 and 250 classes.
Last year he had a string at the Maltby
Motorcycle Track of 22 straight heat,
semi and Main Event wins. He has raced
all over the Northwest, including Canada
and California.
Jerry ts a good student and an active
member of the CYO. "I never race
withoUt my st. Christopher Medal," he
said. "In tact, Mrs. Rhodes thought we
should have one fl%ed to the front of the
bike as a sort of figurehead."
"Jerry will be - er y active In his
v
first year as a pro," Don Rhodes said.
"We hope to see him finish as the
Number One Novice, wI11ch means he
will have to ride in every race he can .
enter ."
Jerry owns his own Bultaco 250 scrambler but It will be completely maintained
this year by Auburn Suzuki. The professional machine provided by Auburn
Suzuki will also be a Bultaco 250.
"My wife and I were looking for a
r ider," Don exp1a1ned, "and we watched
Jerry at a couple of scrambles and were
quite impressed. One day after a scrambles he came and asked about riding for
us. Strangely enough, my wife and I had
Jus t decided to approach him that same
day. Since that time we've also found
two more riders wI11ch we will be sponsoring In the Novice ctass.; In other
words, we'll be up to our helmets In
competition this season."
Don Rhodes has always been very
active In area. competition. " Sever al
years ago Eddie Johnson rode for us
and won 11 out of 12 races at Graham.
He actually won 11 out of the 11 we
entered but we missed the first race of
the season and couldn't quite make a
clean sweep. He set the track record on
every track he raced that season. At
Graham we were protested after Eddie
won his ninth In a row and I believe it
provided one of my most satisfying moments at a track. At a night race when
someone is protested usually everyone
goes home and you're left there with the
officials as you tear down your machine.
This wasn't what happened that night. At
least s everal hundred people stayed
around to see if our mach1ne was legal
or not. Everybody thought It was going to
be Illegal but, of course, It was not. It
was just a good combination of machine
and rider that year and nobody ever even
seriously challenged Eddie all through
that season."
Don stated that the amount of activity
'In the Washington area Is Improving but
the crowds and purses are not keeping
UP. "We need some good promoters and
Indoor tracks," he said. "We need to
generate customers and spectators who
are not motorcycltsts or friends of
motorcyclists. We need a promoter with
enough guts and money 10 be able to
withstand the losses he would incur unW
the crowds built up. Dealers and clubs
simply cannot put In the time and money
required to promote a ble track and get
large crowds. We've got the talent and
the Interest In this area but nobody has
ever really buUt a good spectator track
here."
Don was once the president of the Sea
Fair City Motorcycle Club. "However,"
he said, "we've since made a ruling that
no dealer can hold a club office. We
didn't want our club to end Up dealercontrolled like so many clubs do. Clubs
run Into trouble when they become controlled by a dealer and their growth
usually Is sttned. However, clubs are
Important to a dealer. Without a club
there Is no activity, and without activity
there are no winter sales In this area.
Probably two-thirds of the riders In this
area are club members now."
Don starled riding on the streets In
1948. In 1953 he got a competi tion license and began racing. His racing was
interrupted by a hitch In the m11l tary
and he did not get his Expert's license
until 1959 . He has won most of the area
events at one time or another In the past
few years but never competed on the
scale that one must compete on to reach
a national ranking. He entered into business for himself In . 1962 after working
four _ years for a SeaWe motorcycle
dealer.
"I like road racing the best," Don
said. "We've got a good track In Kentand In road racing being young and eager
Isn't as important as experience. You
have time to watch another rider, set
him Up to be passed and tal

