THE STATE OF MOTOAMERICA
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Feature
(Above) MotoAmerica CEO Wayne Rainey
(right) gets the lowdown from Westby
Racing Team Manager Chuck Giachetto.
(Below) The Twins Cup has been one of
the success stories of 2019, with packed
grids at each round to date.
five years. After the first season, we got ev-
erything pulled together, and we said, strate-
gically, where do we need to be over the next
three to five years? I think that we've hit all the
major things, including the TV production."
Taking the production and commercial
rights in-house brings with it the added ben-
efit of controlling the narrative much more.
Varner admitted the shared platform of the
previous three years saw a plateau in the
overall progress of the championship.
"We can rent a track and take all the risks,
we can just get paid to show up and bring the
circus with us, or we do a rev-share [revenue
share] in the middle," Varner says. "Those are
the three models. The first season, everything
was a rev-share. We've gone from having
nothing to now controlling everything and all of the rights, and
now we're seeing in the long term the progress that's being
made. I think for a while, it plateaued in years three and four.
This year we're coming back up."
In 2019, MotoAmerica claims to have increased its ratings
