VOLUME 56 ISSUE 31 AUGUST 6, 2019 P83
if the Superbike grid still has a way to go before
we, once again, see the days of 30+ riders
fronting the start.
The 2019 season has marked a turning point
for KRAVE. At the end of 2018, KRAVE took
over the commercial and broadcast rights of the
series and created a live streaming service that
opened the racing to a much broader range of
customers. Previously, the only way you could
see a MotoAmerica race was if you had cable
television and the BeIN Sports channel.
"You look at any business startup, and you
have to ask yourself, how long will it take to get
it from just an idea to something that's profit-
able?" says Richard Varner. "For us, that was
A
s any business owner will tell you, starting
a successful venture takes time, effort and
a little luck. However, revitalizing a busi-
ness that was once on its knees is much harder.
Under the KRAVE organization consisting of
Chuck Aksland, Terry Karges, Richard Varner
and fronted by three-time 500cc World Champion
Wayne Rainey, MotoAmerica is now in its fifth
year of operation, having taken over the reins of
the American Superbike Championship in 2015
from the Daytona Motorsports Group (DMG).
Those proceeding four years have seen the
series on a slow but steady growth level, with
stacked grids in the Supersport, Stock 1000,
Twins Cup and Junior Cup championships. Even
A WORK
IN PROGRESS
BY RENNIE SCAYSBROOK
PHOTOGRAPHY BY BRIAN J NELSON
