VOL. 55 ISSUE 49 DECEMBER 11, 2018 P57
Yes, I think so. Being responsible
for the BMW Group planning meant
I was also involved in determining
the motorcycle division's product
strategy, and I believe we have an
extremely broad range in our model
portfolio, and at the same time, a
very good ongoing development
of the brand in the premium motor-
cycle and maxi-scooter sectors.
Maintaining this status is my
number-one priority—our great-
est asset is the BMW brand. We
are on target for an eighth suc-
cessive year of growth, but we've
had a difficult year in achieving
this because the timing of devel-
opment brought us several new
models at the end of the year. We
are leaders in some segments and
some markets, but it's my goal to
become a leader in all segments,
and all markets.
Do you feel your entry into
the scooter market has been
satisfactory and according to
plan?
I think the scooter market is very
important for us. On the one hand,
we showed several times before
we can enter a new segment, and
be very successful in that. We did
it with the Double-R Superbike,
we did it with our small-capacity
G 310 made in India, but also with
the scooters. And the scooter
(Above) BMW will be back in WorldSBK with an factory-
backed team, headed by lead rider and former WorldSBK
Champion Tom Sykes (center) and German SBK
Champion, rider Markus Reiterberger (right of Sykes).
