BMW MOTORRAD CEO DR. MARKUS SCHRAMM
P56
Interview
spare time, Schramm is an ardent
longtime motorcyclist and ac-
complished marathon runner,
one of the 133 members of the
elite Marathon Grand Slam Club
comprising runners who have
completed a marathon on each
of the seven continents as well
as on the frozen Arctic Ocean, by
running in the grueling North
Pole Marathon!
By widespread assent, BMW
"won" EICMA 2018, in presenting
six world premiere new models
at the Milan Show in November,
headlined by the all-new S 1000
RR. The chance to speak at
length there with Markus Sch-
ramm one on one, uncovered
some key pointers for BMW Mo-
torrad's future direction.
Markus, BMW Motorrad
is on track to at least main-
tain its current sales volume
in 2018, albeit without any
significant growth. In your
previous job, you were Head
of Corporate Strategy for
the BMW Group, and as such
presumably responsible for
initiating the path that BMW
Motorrad has followed re-
cently. Are you satisfied that
things have worked out in
the way that you intended
them?
(Below) BMW
revealed an array
of new models at
EICMA 2018.
