VOL. 54 ISSUE 43 OCTOBER 31, 2017 P45
HARDEN JOINS
BEST IN THE DESERT
A
MA Hall of Fame desert racer Scot Harden has joined the Best in
the Desert team, as business development/marketing director.
"We are very fortunate as an organization to have so many highly
regarded sponsors supporting our series," said Best in the Desert
co-founder Daryl Folks. "It's a testament to the shared vision my father,
Casey Folks, created from the start for Best in the Desert and the com-
panies who have partnered with us. We are now looking to 2018 and
beyond for ways to grow the sport and the series even further. We want
to make sure our existing partners are getting the maximum benefit from
their current investment with us while we strategically develop the busi-
ness in other areas. Scot's background and knowledge along with his
relationships within the industry and close personal connection to Best
in the Desert make him perfectly suited to help us complete the mission
my father started."
"I am very excited about this opportunity," said Harden. "My relation-
ship with Best in the Desert goes back to its very beginning and I've
watched it grow into the premier off-road race series in North America.
I look forward to working with everyone involved including the current
staff, volunteers, sponsors, racers and fans to help take off-road racing
and the Best in the Desert Series to the next level." CN
Scot Harden is
the new business
development/
marketing director
for off-road racing
organizer Best in
the Desert.
