R E
U
S H I F T M X . C O M
In 1997 Shift and Jeff Emig set out to do things differently, crafting a
narrative that would send reverberations through the sport for decades to
come. One hot July day in Unadilla, Jeff showed up in an all-black cotton
jersey, camo race pants, and the heart of a champion. The bold look
was backed up by a sizzling performance on the track; Emig decimated
the field and went 1-1 in the 250 class. This proved to set the tone for
the remainder of the season as Jeff dominated the outdoor series for his
second consecutive 250 AMA MX title, winning 17 of the 26 motos that
year. For 2017 we make homage to this epic season with our "G.I. FRO"
20th Anniversar y 3L ACK Label gear set. Go fast, go big, and do it on your
terms. Thanks for an amazing 20 Years Jeff. Pure Emig. Pure Shift.
