VOL. 54 ISSUE 28 JULY 18, 2017 P77
T
he contrast hits you immediately when
you walk into the new Ducati Museum
after doing the tour through the com-
pany's factory in Bologna, Italy. You've just
come from the unstoppable rush of a color-
ful, industrial complex to the subdued hush
and stark decor of a gallery—a gallery full
of motorcycles as art. It stops you in your
tracks, and when you get moving again
you're slower and more thoughtful.
The museum features road and race
bikes from the company's earliest days,
as well as relics of its very first years when
it established itself by making radio parts
more than 90 years ago.
PASSION
HISTORY MEET
BY MICK MATHESON
PHOTOGRAPHY BY MICK MATHESON & DUCATI