NUVIZ MOTORCYCLE HEAD-UP DISPLAY
PRODUCT LAUNCH
P126
Nuviz states they are not
in the business of making
helmets, and as motor-
cyclists themselves, un-
derstand that most riders
have a preferred brand of
helmet. The Nuviz HUD unit
to attaches to the chin bar
of your helmet, and offers a
consolidation of phone, mu-
sic, navigation and camera
in one device, all through
the technology of HUD op-
tics. Yes, it has some weight
and some bulk to it, some-
thing we feel the company
will need to address in future
iterations of their helmet-
mounted device. And it
sounds like Nuviz is already
looking to the future and
acknowledging there will be
an evolution of the product.
"This is the first one," ex-
plained Nuviz Chief Design
Officer Valtteri Eroma. "This
is probably not going to be
the only one."
That's not to say their
current device should be
overlooked. While the size
and weight may take some
getting used to, the onboard
technology, optic display
and functionality are quite
impressive. And there's a
good reason for that. It turns
out that the downsizing of
Nokia two years ago played
quite a big role in getting
Nuviz to the market. Eroma
himself has a 15-year design
history with Nokia, and was
scooped up by Nuviz along
with about a dozen other top
designers and engineers
when the Microsoft-owned
company dialed down their
activities in 2015.
Nuviz got another major
boost when they received
financial backing from Pierer
Industrie AG in early 2017.
Malte Laass explained the
relationship with Pierer
Industrie, the holding
company for KTM and
Husqvarna Motorcycles,
echoing Eroma's hints at
the forthcoming evolution of
Nuviz devices.
"We were lucky enough
to get them on board as a
strategic investor into Nuviz
and of course it's great
to have an investor in the
company who's familiar with
the industry," said Laass.
"That's important to us.
Moving forward there are
opportunities for the bike
integration, tying into the
electronics of the respective
vehicles, and then future
What is the
advantage
to the Nuviz
HUD? Gadget
consolidation,
all viewable
without
having to
look down.
