IN
THE
WIND
P48
FAREWELL
ROBERT M.
PIRSIG
R
obert M. Pirsig, the author of
the seminal book "Zen and the
Art of Motorcycle Maintenance,"
has died at the age of 88.
Pirsig found worldwide fame
with the release of "Zen and the
Art of Motorcycle Maintenance"
in 1974, a book loosely based on motorcycles but more a study into the
relationship between humans, machines, and of life in general.
Zen sold over one million copies across the globe in its first year alone,
becoming an instant bestseller.
Pirsig only wrote one more novel, 1991's "Lila: An Inquiry Into Morals,"
follow up to Zen.
Pirsig passed away at his home in Maine on Monday, April 24. CN
PIERER NAMED ACEM PRESIDENT
K
TM CEO Stefan Pierer has
been elected the President
of the European Association
of Motorcycle Manufacturers
(ACEM) for the second time, and
will take up his new position on
July 1, 2017.
Pierer had previously held the
position in 2004, and will re-
place BMW Motorrad's Stephan
Schaller, who steps down to the
Vice President role. Michele
Colaninno, a member of Piag-
gio's board of directors will also
join Schaller as a Vice President.
Brussels-based ACEM has
14 manufacturers under its
roof from all over Europe, and
works closely with European
institutions on policies such as
leaner vehicles, environmental
legislation, road safety and trade
negotiations. CN
Robert with son
Chris in 1968. His
book touched many
that would have had
nothing to do with
motorcycles.
Sefan Pierer (center) is now an even
bigger cheese in Europe—again.
