Cycle News

Cycle News 2017 Issue 11 March 21

Cycle News is a weekly magazine that covers all aspects of motorcycling including Supercross, Motocross and MotoGP as well as new motorcycles

Issue link: https://magazine.cyclenews.com/i/801507

Contents of this Issue

Navigation

Page 121 of 151

VOL. 54 ISSUE 11 MARCH 21, 2017 P121 range of models. I think what's exciting is that when you look at where we want to take Indian in the next two to five years it entails different geog- raphies and different segments that we currently don't serve. So when you look at the Cruiser/Bag- ger/Tour segments which have a predominantly North American focus, this is what we needed to have in getting Indian started as a business. In our first three years of Indian production up until now, we've had to establish a dealer base, we've had to get products to market, we've had to develop ac- cessory and apparel catalogue— all since purchasing the brand in 2011. But in the next three to five years we plan to improve our game still further, and grow our business dramatically—and that will include launching bikes out- side of the Cruiser/Bagger/Tour markets. It will include different model segments, sold in differ- ent geographic areas around the world. About 25% of our motorcy- cle business is international right now, and growing that substan- tially is a major objective for us, alongside continuing to build our North American base. We have an opportunity now to develop mar- ket specific models for Europe, as well as the USA. We're excited about where we're going over the next five years, now we can focus exclusively on Indian. I guess Indian has a very diverse potential product base, because you've only got to look in the history books to see how many different engine platforms Indian has had down the years. I concur—when you look at our history and all the different innova- tion that Indian did, we as a team don't see Indian handcuffed or restricted by anything. So when we do look at entering other dif- ferent segments, it can be rather exciting. When you see what we have done in a short time with the FTR750 flat-tracker, you can only imagine the different directions that engine can go in from being a pure racetrack platform. So I can tell you that we are looking at all different segments where we can bring value to the cus- tomer, and where we can bring

Articles in this issue

Links on this page

Archives of this issue

view archives of Cycle News - Cycle News 2017 Issue 11 March 21