INTERVIEW
P128
FIM SUPERENDURO WORLD CHAMPION, AMA ENDUROCROSS CHAMPION COLTON HAAKER
"We're going to document the
pioneering aspect of the journey.
I've basically been in the snow
twice in the last 10 years so it's
all new for me. It's pioneering for
me and it's a pioneering story for
Husqvarna Motorcycles, taking
a dirt bike into the snow to see
what it's all about. We're going
to go down to the Timbersled
Headquarters in Sand Point and
have them put it together and do
testing with those guys and in
the end hopefully come out with
an X Games medal."
Typically, it would be the manu-
facturer creating the video of the
rider, not the other way around.
But true to form, Haaker has sub-
verted the status quo in the quest
to pursue his own vision.
"I have a lot of creative vision
that I want to bring to the table
in the industry. I don't want to be
only the subject but also I want
to be the one that has a lot to do
with how the video is shot and
produced. I want to give my own
creative touch on things, which
is cool—branching out of just
riding a dirt bike and also having
the vision and shining your own
light on it."
Putting his own "spin on
things" has been a hallmark
of Haaker's career, whether
it was running out of his own
privateer team or qualifying for
a Pro Motocross national in the
off-season.
"It's all about challenging
yourself," Haaker said, matter-of-
factly. "At one point, everything
in the world to me was a podium
in an endurocross race. And
the next thing, everything in the
world to me was winning one,
or a certain point, everything
was about making a motocross
national. These are just goals.
You just set life goals. I don't
believe I'll ever stop setting goals
to accomplish throughout my
life. They'll just change. They'll
Racing isn't the limit of
Haaker's scope—the
27-year-old has creative
ambitions and a sharp
mind for business
