FEATURE
2017 INTERNATIONAL MOTORCYCLE SHOW REVIEW
P84
Norton is counting on
the V4's success…
"We have invested close to
10 million pounds in the V4,
easily seven million, prob-
ably eight to 10. We had a
British government grant of
4.5 million and we found the
rest ourselves and that's why
the V4 is such a big deal,
we have bet the ranch on it!
Genuinely. We were properly
scared before we showed it
to potential customers, but
the reaction has told us we
will be okay. All it needed
was someone to come up
and say 'you have screwed
up here…' and it would have
been curtains for the com-
pany."
-Stuart Garner,
Norton CEO
Garner (left) has put it all on the line for the new Norton V4.
Luckily, it looks like the gamble will pay off.
Norton has a
naked V4 in the
pipeline as well as
a parallel twin…
"There is a reason
why the V4 motor is
designed to look good
naked. That is a very
important consideration
for future models. We
will also be halving
the engine to make
a parallel twin in the
near future."
-Simon Skinner,
Norton Head of Design
Simon Skinner's
got some wicked
designs up his
sleeve. Norton is
back, baby!
