VOL. 53 ISSUE 42 OCTOBER 25, 2016 P81
S
ales of BMW motorcycles and scooters
are riding at an all-time high, with 136,963
units delivered to customers around the
world in 2015, 11% up on the previous year. In the
first six months of 2016 the German manufac-
turer's two-wheel division has delivered 80,754
machines, a further 3% up on the same period
one year ago, as it ramps up annual sales to the
200,000 units by 2020 it's set itself as a target.
K E Y I N G R E D I E N T
BMW hopes to drive ongoing increase in demand
for its products via new platforms attracting first-
time customers who may then progress up the
ownership ladder in terms of price and capacity,
and a key ingredient in that formula is BMW's
new G 310 R single. Designed and developed in
Germany, but entirely manufactured in India by
its partner TVS, BMW Motorrad presented this at
the EICMA Milan Show in November 2015 as its
debut model in the sub-500cc capacity segment.
Production began in July at the TVS plant in Ban-
galore of a model that's aimed as an entry-level
Inexpensive,
But Not Cheap
BY ALAN CATHCART
PHOTOGRAPHY BMW MOTORRAD
WE GIVE
BMW'S NEW
G 310 R
A SHAKE
DOWN.
