IN
THE
WIND
P36
SHORT JOINS HONDA
R
ecently retired pro moto-
crosser Andrew Short has
found a home at Honda. He's
the company's new brand am-
bassador, and his involvement
with Honda will be multifaceted.
He will be involved in activities
promoting Honda's motorcycle
and ATV/side-by-side lineups
and will be on hand at select
large amateur events to provide
advice and guidance to attend-
ing Honda riders. Short will
also serve as an official test
rider for Team Honda HRC to
further develop the factory 2017
CRF450R that will be cam-
paigned by Cole Seely and Ken
Roczen. Additionally, Short has
been named the new National
Spokesperson for Ride for Kids,
for which American Honda has
been the presenting sponsor
since 1991. Ride for
Kids is a national
series of motorcycle
events that benefit the
Pediatric Brain Tumor
Foundation.
"Having ridden
for Honda for seven
years, I'm extremely
excited to be continu-
ing my relationship with the
company in a different capacity,"
Short said. "My new role is go-
ing to be ever-changing through-
out the year. I'm really looking
forward to helping out the race
team and their approach to
winning on the new CRF450R.
It will be a lot of fun to test the
race machines and see the
development process during
their pursuit of a championship
with Cole and Ken. I will also
be helping with new product
launches, production machine
testing and providing support at
some amateur races. I'm also
looking forward to attending
big events like Daytona. To be
honest, I'm most looking forward
to riding the Africa Twin and the
all-new CRF450RX because I'm
really passionate about off-road
and adventure riding. I hope to
ride more now than I did when I
was racing!" CN
BEHIND THE SCENES OF THE KTM ADVENTURE SHOOT
A
ustralian Adam Riemann is not only a
badass that creates epic moto films via his
YouTube channel Motology Films, he's also
one of the guys that makes the KTM Adventure
R look great in the promo videos currently do-
ing the rounds on social media.
You can see the official KTM video on page
30 But for his own use, Adam has created a
behind-the-scenes video on the promotional
shoot in Africa that also included Cycle News'
own Adam Booth, so if you want to see what
it's like doing one of these full productions,
check out the video right here. CN
Retired racer Andrew
Short has found a
home at Honda.
