Cycle News is a weekly magazine that covers all aspects of motorcycling including Supercross, Motocross and MotoGP as well as new motorcycles
Issue link: https://magazine.cyclenews.com/i/700440
IN THE WIND P24 SCOT HARDEN JOINS GAS GAS T orrot Gas Gas Motos North America, recently an- nounced that industry veteran, AMA Hall of Famer and former VP of Global Marketing for Zero Motorcycles Scot Harden has joined its executive management team as Chief Marketing Officer for Gas Gas Motorcycles and the Torrot line of 100% elec- tric smart products. As CMO Harden reports to Torrot CEO/ Founder Ivan Contreras and is responsible for all North Ameri- can sales and marketing efforts. These responsibilities include establishing the commercial poli- cies and organizational structure for sales and dealer develop- ment, as well as overseeing all marketing activities including advertising, social media, rac- ing, media relations and product development for both the Gas Gas line of world-class enduro and trials motorcycles and the highly innovative line of Torrot EV products. "I am very excited about this opportunity," Harden said. "Tor- rot is a highly innovative and diverse company with a proven track record for success. They have made serious investments in both Gas Gas and the Tor- rot line of EV product and are primed for growth. I look forward to working with Mr. Contreras, Mark Berg, COO of Torrot North America and Joaquin Perles, Di- rector of Business Development as well as the Gas Gas/Torrot factory, its staff, dealer network, fans and supporters to help build what is already an exciting, world-renowned brand into a fun and profitable business." "We are thrilled to have Scot on board as part of the Tor- rot Gas Gas team," said Ivan Contreras, CEO/Founder Torrot. "His background and experience in both the world of off-road motorcycling and the EV business as well make him a perfect fit to lead our grow- ing sales and marketing team. We are making a major invest- ment in North America in both Gas Gas and Torrot. We will be establishing an office and development center in southern California as a commitment to the U.S. market and to better serve our dealers, customers and press. Scot's reputation and relationships within the sport and the industry as well as his entrepreneurial leadership style will give us a great head start. We look forward to a bright future together." This announcement follows quickly after the announcement that Geoff Aaron has joined Gas Gas as promotions manager. Additional information on Torrot and Gas Gas´ future plans and more importantly the release of the new 2017 Gas Gas model line will be announced in the near future. CN