Motonation

Ciclista USA 2016 Catalog

Motonation is the US distributor for AGV-Sport Apparel, Sidi Boots, Forcefield Body Armour and Vemar Helmets.

Issue link: https://magazine.cyclenews.com/i/661126

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16 c i c l i s t a - a m e r i c a . c o m technology Dino Signori, along with a small staff of enthusiasts, started by rethinking how trekking boots were made, then moved on to create the first rear entry ski boot. From there he took the first steps in building what is today the premier brand in bicycling shoes-Sidi. In subsequent years, Dino with the Sidi design team, have created some of the most groundbreaking designs in cycling footwear. Way back in 1973 Sidi revolutionized the cycling shoe by incorporating the adjustable cleat position. In 1985 Sidi invented the world's first dedicated MTB shoe and followed that by producing the first cycling shoe with a mono- filament buckle. More recently Sidi debuted the Adjustable Heel Security System, allowing riders to customize shoe fit at the heel.Last season, Sidi introduced another new innovation, the Techno-3 Push system that dials in fit along the entire length of the shoe, adapts the upper to the rider's foot for a customized fit and releases at the push of a button. As Sidi has grown, so has its manufacturing base without ever losing the essence of what makes a Sidi a Sidi. Sidi shoes are built in limited quantities and Sidi is perhaps the only Italian shoe company that does not source out any aspect of its production process. All Sidi shoes are constructed in Sidi's Italian managed Romanian factory or at its corporate design facility in the boot center of the world, Treviso, Italy. All of this makes Sidi shoes the ultimate in craftsmanship, fit and comfort. Over 56 years ago sports footwear icon,

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