IN
THE
WIND
P32
DUCATI LAUNCHES
SCRAMBLER ITALIA
INDEPENDENT
D
ucati has teamed up with Italian
style house Italia Independent to
release a special edition Scrambler
and eyewear range, with a special
unveiling taking place in Miami, De-
cember 12-13.
Limited to 1,077 units world wide,
the Scrambler Italia Independent will
get a host of styling updates over the
regular Scrambler that includes different graphics
on the one-off leather seat and tank, black engine
with brushed cylinder head fins, black Termignoni
muffler and lower café-racer style handlebars
with mirrors mounted on the bar ends. The frame,
wheels, nose fairing and front mudguard are
painted in the one-off Night Copper paint scheme,
with the rest of the bike painted in matte black.
As part of the deal with Ducati, Italia Indepen-
dent will release a range of sunglasses to go with
your new Scrambler.
"In these days in Miami we have been celebrat-
ing art and design, the ideal setting to present the
first limited edition of the new Ducati Scrambler
and a brand new eyewear collection, the first tan-
gible result of our partnership with Italia Indepen-
dent," said Claudio Domenicali, CEO of Ducati
Motor Holding. "Lapo Elkann and his team of
creative designers have brought a breath of fresh
air and creativity to Ducati, and we are sure that
this will be the start of an exciting partnership." CN
A special edition Scrambler is coming from Ducati, and
special eyewear range.
FOR SALE: DEUS
D
eus Ex-Machina, the Australian company
largely credited with advancing the hipster/
surf/retro/custom motorcycling segment, is up for
sale. Founder Dare Jennings is in talks
with L-Capital, the private equity firm of
LVMH about purchasing the ground-
breaking company for a reported $25
million. LVMH is responsible for com-
panies such as Louis Vuitton and Moet,
and if their bid is successful, it is likely to
push Deus into other locations beyond
the current Los Angeles, Sydney, Bali
and Milan locations.
The sale of Deus is the second com-
pany to leave the Dare Jennings stable after the
Australian sold surf company Mambo in 1990 to
Gazal Corporation. CN
Love 'em or hate 'em, you can't deny Deus has been a huge influence on motorcycle culture over the past decade.
