VOL. 52 ISSUE 33 AUGUST 18, 2015 P125
BY ALAN CATHCART
PHOTOGRAPHY BY KYOICHI NAKAMURA
T
he freezer section of mo-
torcycling's history store is
stacked high with defunct
brands from all our two-wheeled
yesterdays—but just once in a
while one gets defrosted, to be
repackaged in a modern context
and restore it to today's mar-
ketplace. Triumph, MV Agusta,
Norton, Horex and now of course
Indian are just some of the born-
again brands that have lately been
resurrected with varying degrees
of success, but now it's the turn
of the one-time so-called Rolls-
Royce of Motorcycles, Brough
Superior. Its journey of renais-
sance along the highways of the
world is about to begin with pro-
duction of the born-again SS100.
Brough Superior, founded in
1919, was the manufacturer of the
world's fastest, most desirable and
most exclusive motorcycles in the
pre-WWII era, of which only 3000
were made before the company
ceased production in 1940 with
the advent of war. Holder of the
World Land Speed Record for mo-
torcycles for much of its 21 years
of existence, Brough Superior
swiftly built a formidable reputation
for itself under the direction of its
founder, George Brough, based
on a winning combination of
unrivalled performance, dazzling
looks, competition success, and
clever marketing.
ONE OF THE
ALL-TIME GREAT
NAMES IN
MOTORCYCLING
IS SET TO ROAR
AGAIN. THIS
IS THE ALL-
NEW BROUGH
SUPERIOR
SS100.
