THE MAN BEHIND INDIAN AND
VICTORY TALKS ABOUT THE
FUTURE OF THE BRANDS, THE
BRAMMO ACQUISITION AND
GOING RACING
VOL. 52 ISSUE 28 JULY 14, 2015 P81
S
teve Menneto, 49, is Vice
President of Motorcycles for
Polaris Industries Inc., and
as such he's the man who ulti-
mately sold his fellow members
on the Polaris board the idea of
acquiring Indian. Having suc-
ceeded in doing so, he was then
entrusted with the task of making
it work. A task that he and his
team at Polaris headquarters
in Medina, Minnesota seem to
have discharged exceptionally
well, with Indian and Victory
sales ramping up a massive 74
percent year-on-year ($137.4
million in the first quarter of 2015
as a part of Polaris' record first
quarter sales totaling $1,033.3
million, up 16 percent from last
year's first quarter).
Polaris has traditionally
declined to reveal actual pro-
duction numbers, but from that
dollar volume it's possible to
extrapolate that it built just over
8,000 motorcycles from Janu-
ary to March this year at its Spirit
Lake, Iowa motorcycle plant. It
is aiming to deliver more than
TAKING
IT TO THE
NEXT
LEVEL
BY ALAN CATHCART
PHOTOGRAPHY BY KEVIN WING AND POLARIS INDUSTRIES
