IN
THE
WIND
P28
EBR UNDER THE HAMMER
T
he demise of Erik Buell Rac-
ing is almost complete, as
the failed American sportbike
company goes under the ham-
mer July 21.
The sale will be completed
via a bidding process between
various interested parties at an
event managed by the receiver.
All formal applications for the
rights to EBR will need to be
approved by a court, a final
decision and subsequent winner
of the bid to be announced on
July 23.
However, EBR will not be bro-
ken up and sold piece by piece,
with separate assets going to
different parties. The court docu-
ments state the remaining assets
will be sold in large blocks as an
ongoing concern sale.
It has long been assumed that
Hero Motor Corp., the Indian-
based company who shared a
49 percent stake in EBR, were
largely responsible for EBR filing
for receivership back in April
2015. Should Hero Motor Corp.
become the winning bidder, as
is largely expected, it will give
Hero the U.S. base (the old EBR
headquarters in Wisconsin) the
company needs to launch their
imminent attack on the Ameri-
can market.
However, in good news for
EBR fans worldwide, Australian
British Superbike and World
Superbike rider Mark Aitchison
used an EBR 1190 to win the
latest round of the Chinese Su-
perbike Championship on June
21, beating home the Yamaha
YZF-R1-M machine of Li Zheng
Peng in front of 70,000 race-day
spectators and a television audi-
ence of over 450 million view-
ers. Too bad that level of public-
ity isn't worth much to EBR now.
Rennie Scaysbrook
Bidding for Erik
Buell's bankrupt mo-
torcycle brand—Erik
Buell Racing—takes
place in a few
weeks' time.
