STUART HIGGS
VOL. 52 ISSUE 27 JULY 7, 2015 P73
and many others, and there's a
big culture of racing. So it was
perhaps an easier task than per-
haps other countries have.
But the key thing was get-
ting continuity of organization. It
used to be very much a territo-
rial thing. The people at one
circuit would do things one
way, and the people literally 50
miles down the road would do
it completely different. So every
weekend would be a fight be-
tween the riders and the circuits
and the organizer. The standards
would be very, very different,
both safety and operational.
The seat change put it all
under one roof with one group
of people; everything was done
the same every single weekend.
That gave massive confidence in
the people promoting the races.
Rider safety evolved significantly.
And the whole standard was
good. When presentation and
everything begins to improve
people are more confident to
invest in it, and the more they
invest in it the better it becomes
for sponsorship and television
and all the things that underpin
a high-level championship. So
putting all those building blocks
together has been the personal
high spot. And we continue to
go from strength to strength.
We have a very fortunate posi-
"THERE'S GOT TO
BE CONTINUITY.
THERE'S GOT TO BE
A GOOD STANDARD.
THERE'S GOT TO BE
A LOT OF DISCIPLINE
AND STRUCTURE
TO HOW THE
RACES ARE RUN.
A VERY STRONG
REGULATORY
PLATFORM SO THAT
EVERYONE KNOWS
THAT IT'S A LEVEL
PLAYING FIELD."
The crowds
at British
Superbike
events
overshadow
World
Superbike,
even with
multiple
British
riders in the
international
series.
