Cycle News

Cycle News 2015 Issue 27 July 7

Cycle News is a weekly magazine that covers all aspects of motorcycling including Supercross, Motocross and MotoGP as well as new motorcycles

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IN THE WIND P28 EBR UNDER THE HAMMER T he demise of Erik Buell Rac- ing is almost complete, as the failed American sportbike company goes under the ham- mer July 21. The sale will be completed via a bidding process between various interested parties at an event managed by the receiver. All formal applications for the rights to EBR will need to be approved by a court, a final decision and subsequent winner of the bid to be announced on July 23. However, EBR will not be bro- ken up and sold piece by piece, with separate assets going to different parties. The court docu- ments state the remaining assets will be sold in large blocks as an ongoing concern sale. It has long been assumed that Hero Motor Corp., the Indian- based company who shared a 49 percent stake in EBR, were largely responsible for EBR filing for receivership back in April 2015. Should Hero Motor Corp. become the winning bidder, as is largely expected, it will give Hero the U.S. base (the old EBR headquarters in Wisconsin) the company needs to launch their imminent attack on the Ameri- can market. However, in good news for EBR fans worldwide, Australian British Superbike and World Superbike rider Mark Aitchison used an EBR 1190 to win the latest round of the Chinese Su- perbike Championship on June 21, beating home the Yamaha YZF-R1-M machine of Li Zheng Peng in front of 70,000 race-day spectators and a television audi- ence of over 450 million view- ers. Too bad that level of public- ity isn't worth much to EBR now. Rennie Scaysbrook Bidding for Erik Buell's bankrupt mo- torcycle brand—Erik Buell Racing—takes place in a few weeks' time.

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