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I N T E R V I E W
BMW MOTORRAD CEO STEPHAN SCHALLER
BY ALAN CATHCART
PHOTOGRAPHY BY BMW AND GOLD & GOOSE
W
e continue with part two of our
interview with BMW Motorrad's
CEO Stephan Schaller. Last
week Schaller talked about the busi-
ness of BMW and what he thought
made the German brand a success.
This week Schaller gives us some in-
sight as to where the brand is heading
in the future.
If you missed part one, you can
read it by clicking the link here:
http://bit.ly/1amsf5e
What are BMW's plans for the
future? CEO Stephen Schaller gives
us some insight.
PART TWO:
SCHALLER
SPEAKS
>>
