VOL. 52 ISSUE 13 MARCH 31, 2015 P103
have right now is get into 50 countries over the
next three to four years, by 2018. That does in-
clude the U.S. market, that does include Europe,
and indeed we have announced that towards the
end of 2015 we want to enter Europe, starting
with the Leap hybrid scooter.
Will you focus primarily on small capac-
ity utility models and scooters
in those countries, or will you
bring in the HX250R sportbike
model?
We will bring it in—it's a world
bike. But it will have different varia-
tions of the same platform, as well.
We want to quickly get Hero away from the image
of being just a utility motorcycle maker, and get
into other sectors. We very clearly have this ambi-
tion of becoming a global brand in many different
markets, with a wide range of models in various
different segments.
Is that why you went World Superbike rac-
ing with EBR, to help bring public awareness
of Hero?
Absolutely.
What are your projections for growth?
You're targeting being present in 50 different
countries by 2018, but what sort of volume
are we talking about?
Traditionally
more of a small
displacement
manufacturer,
Hero unveiled
its Hastur 620cc
twin last year.
A big part of
Erik Buell's
partnership
with Hero
is the
collaboration
in R&D.
