Cycle News

Cycle News 2015 Issue 06 February 10 2015

Cycle News is a weekly magazine that covers all aspects of motorcycling including Supercross, Motocross and MotoGP as well as new motorcycles

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Page 63 of 113

VOL. 52 ISSUE 6 FEBRUARY 10, 2015 P63 K TM President/CEO Stefan Pierer is the most significant person in European motorcycling. With an 8.5 percent share of the total European motorcycle market, and booming sales in emerging markets world- wide, the Austrian company (in which Bajaj Auto, India's second largest manufacturer, holds 47 percent of the equity) is a global player in practically every different model sec- tor—both on and off road. Things kept getting better in 2014 for Pierer and partner Rudi Knünz in KTM's holding company, Cross Industries, when KTM con- tinued to promote its 'Ready to Race' mantra via competition success. Toni Cairoli (MX1) and Jordi Tixier (MX2), completed a clean sweep of the Motocross World Champion- ship for KTM. It also totally dominated the World Enduro Championship via Christophe Nambotin and Matthew Phillips, with Pierre-Al- exandre Renet completing the Austrian firm's dominance by winning the Enduro2 crown on a Husqvarna made in KTM's Mattighofen fac- tory. Marc Coma also registered KTM's 13th successive victory in the grueling Dakar Rally in 2014. KTM also defeated the might of Honda to retain the Moto3 road racing Manufacturers' World championship, which the Japanese gi- ant had upped its game to try to win back. But Honda did succeed in turning the tables on the Austrian firm to win the Moto3 Riders' title for the first time ever, as Aussie Jack Miller was unable to catch the younger Marquez brother in points in spite of winning the last race of the season at Valencia. That final round was also where Pierer announced that KTM would be returning to MotoGP competi- tion in 2016, after its last experience in the category ended in tears in 2005. The chance to meet Stefan Pierer for yet another one-on-one in-depth interview in his private office at Pierer Industries—his own personal holding company—uncovered the background behind this roll call of success and his plans to build on it for the future. STEFAN PIERER TAKES KTM'S 'READY TO RACE' COMPETITIVE SPIRIT TO THE MARKETPLACE BY ALAN CATHCART PHOTOGRAPHY BY KTM AG L AY T O W I N PA RT I

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