Cycle News

Cycle News 2014 Issue 20 May 20

Cycle News is a weekly magazine that covers all aspects of motorcycling including Supercross, Motocross and MotoGP as well as new motorcycles

Issue link: https://magazine.cyclenews.com/i/314586

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RIDING IMPRESSION 2014 HUSQVARNA FC 450 BY JASON ABBOTT PHOTOGRAPHY BY KIT PALMER T here was a time when the Husqvarna name meant every- thing in the world of off-road motorcycle racing. And it didn't mat- ter where in the world. On the moto- cross track, in the desert, or in the woods, it made no difference: If you showed up at a race with a Husqvar- na in the back of your truck, you were automatically feared by your com- petitors, especially if your name hap- pened to be Heikki Mikkola, Malcolm Smith, Dick Burleson, Terry Cunning- ham, Larry Roeseler or Dan Smith. Husqvarna soon became synony- mous with winners and winning, and helped make many legends in our sport. The name Husqvarna was big and by the late '70s and early '80s, just about everyone, especially off- roaders, wanted a Husqvarna in his or her garage. But as they say, all good things must come to an end. Whether or not that's true, however, is up for de- bate. But there's no debating that it happened to Husqvarna. Ever since the Swedish company changed own- ership and moved to Italy in 1986… well, let's just say that pretty soon no one was afraid of you anymore if you showed up at the races with a gun- sight logo on your bike's tank. In fact, they might've felt sorry for you. Too much business and not enough R&D led to Husqvarna getting left behind. Over the years, Husky has tried making comebacks but with no real success. Once in a while, a decent model or two would emerge, and they even won a few MX World Champion- ships in the '90s with Jacky Marten, Peter Johansson and Darryl King, but unfortunately it wasn't enough to make a real difference in the big picture and certainly not enough to get consumer confidence back again (especially in the U.S.) when it came to the Husqvar- na name. By 2007, Husqvarna was pretty much circling the drain. BMW, how- Husqvarna is a contender once again in the motocross wars INSTANT GREATNESS P52

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