Four additions to the manage-
ment team, all of which said a
great deal about what has hap-
pened and what is continuing to
happen to World Championship
racing. And let nobody say it's
getting a bit top-heavy.
These management honchos
have been cherry-picked from
the world of business-sport. If
you prefer, sport-business.
Actually, let's go with the of-
ficial title: Sport-entertainment.
Contests as profit centers,
whose unique selling point is
the sporting enterprise of the
super-talented, turned from risk
and sweat and excellence into
money. These people's interest
in that inspirational talent lies
only in the bottom line. Hand-
some margins, value enhance-
C
hanges are afoot in the up-
per echelons of MotoGP.
Not at the front of the grid.
No. More important than that.
In the corridors and meeting
rooms of middle management.
Last week, the great and
the good of what is no longer
Dorna—now renamed MSEG
after last year's purchase by
Liberty Media—issued a crowing
announcement. It revealed a raft
of new appointments.
P146
CN II IN THE PADDOCK
BY MICHAEL SCOTT
Big changes are ahead in MotoGP
despite racing being better than
ever.
PHOTO: GOLD & GOOSE
M O N E Y T A L K S .
M O T O G P L I S T E N S
