Young Joins Beta
B
eta USA announced that
multi-time National Cham-
pion and AMA Hall of Famer
Ryan
Young has officially joined
the company as a brand ambas-
sador. Reunited with the manu-
facturer that powered his earliest
title
runs, Young will represent
Beta across competitive events,
promotional initiatives, and his
premier riding schools nation-
wide.
"Young
brings a distinguished
legacy in observed trials and
off-road riding," says Beta. "Hold
-
ing an unbeaten record of six
consecutive Pro
Championships,
his career highlights with Beta
include winning his first and third
National Pro Championships
in 1988 and 1990. The latter
aboard Beta's groundbreak-
ing first-year aluminum Frame
Zero.
Beyond his championship
legacy, Young has spent 39
years training generations of Tri-
als and Extreme Enduro Champi-
ons. He continues to perform at
the highest levels
of competition,
securing victories at the UTE
Cup at ages 50 and 56, as well
as winning the British American
Cup on the top line at age 56.
Young's next competitive
outing will be at the UTE Cup
in Colorado on August 15-16,
where he aims for another vic
-
tory at age 59 aboard his Beta
Sincro
300 Factory.
"It is so great to be back on a
Beta," said Young. "I won my first
and third National Pro Champi-
onships on a Beta, and my new
bikes are incredible.
The Sincro
300 Factory is so smooth on
the bottom, turns like nothing I
have ridden in a long time, and
feels completely planted. You
can reach whole new levels in
your abilities with a Beta, and I'm
looking forward to many good
years ahead helping grow the
brand."
CN
VOLUME 63 ISSUE 32 AUGUST 11, 2026 P47
Former AMA Trials Champion
Ryan Young has joined Beta
USA as a brand ambassador.