Cycle News

Cycle News 2026 Issue 01 January 6

Cycle News is a weekly magazine that covers all aspects of motorcycling including Supercross, Motocross and MotoGP as well as new motorcycles

Issue link: https://magazine.cyclenews.com/i/1542400

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Yamaha Names New Senior VP and President of Motorsports Division Y amaha Motor Corp., USA (YMUS), is promoting Dean Burnett to Senior Vice President and President of Motorsports. Burnett brings more than three decades of Yamaha experi - ence to his new position, most recently as vice president of Yamaha's Marine Innovation Center and previously as presi- dent of Yamaha's subsidiaries Siren Marine, Skeeter Boats and G3 Boats. Mike Martinez, the current SVP and President of Motors- ports since 2022, announced his retirement after 32 years at YMUS. Martinez will stay on for the first quarter of 2026 to work closely with Burnett and ensure a smooth transition of the Mo - torsports business and opera- tions. He will officially retire on April 3, 2026. "I enjoy being part of the Yamaha family, and I've seen firsthand how Martinez worked tirelessly to build a culture based on community, innova - tion, and real-world experienc- es," Burnett said. "Importantly, the Yamaha Motorsports team values, supports, and celebrates our dealer partners and busi- ness relationships. I'm proud and excited to accept this new opportunity. At its core, Yamaha creates lifelong memories, and we'll continue to deliver on that promise to our dealer partners and customers over the de - cades to come." CN WIND IN THE P44 Dean Burnett has been promoted to Senior Vice President and President of Motorsports of Yamaha Motor Corp., USA.

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