Cycle News

Cycle News 2026 Issue 01 January 6

Cycle News is a weekly magazine that covers all aspects of motorcycling including Supercross, Motocross and MotoGP as well as new motorcycles

Issue link: https://magazine.cyclenews.com/i/1542400

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Smage Joins The Sherco Family F ourteen-time AMA NATC Tri- als Champion Pat Smage has re-signed with Sherco USA, con- tinuing his long-time association with the team. Smage has ridden Shercos throughout his profes- sional career. In addition to competing in the NATC Nationals series in 2026 aboard a Sherco ST-F 300 Factory, he will also serve as the brand's trials sales repre - sentative. He will be attending club events to support con- sumer demos, as well as lend a hand with trackside support, and he will attend select AMA National Hard Enduro Champi- onship races as a brand ambas- sador. "I am thrilled to have an op- portunity with the Sherco brand," said Smage. "My goal has always been to work for Sherco when my competitive career comes to an end. I have enjoyed many championships with Sherco Motorcycles and feel I have a deep understanding and appreciation for the brand, its consumers, and its dealers." "We are honored to have Pat join the organization, and we look forward to him building lasting relationships within the trials community," said James "Jim Bob" Jordan, President of Sherco USA. "Pat has accom - plished so much in his career as a competitor; we are excited to have him in our company doing what he knows best." CN WIND IN THE P50 Pat Smage has re- signed with Sherco USA and will also serve as brand ambassador. PHOTO: HANNAH SMAGE

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