SSR Motorsport
Names Harden as VP of
Sales & Marketing
S
SR Motorsports announced
the appointment of industry
icon Scot Harden as its new
Vice President of Sales & Mar
-
keting, effective immediately.
"With more than four decades
of leadership in powersports,
Harden brings an exceptional
blend of strategic vision, brand-
building expertise, and deep in
-
dustry relationships to his new
role," says SSR Motorsports.
Harden has worked closely
with SSR Motorsports over the
past several years, contributing
significantly to product plan
-
ning, brand development and
long-term growth strategy. In
this expanded leadership posi
-
tion, he will oversee all sales
operations, marketing initia-
tives and dealer development
as SSR continues its rapid as-
cent in the U.S. market. Harden
will also contribute to SSR's
product-development efforts.
"Over the past two years,
Scot has played a pivotal role
in the management of SSR
Motorsports and has been an
invaluable part of our recent
progress," said William Li, CEO
of SSR Motorsports. "His name,
reputation, and decades of
experience in the powersports
industry bring instant credibil
-
ity and strategic vision to our
organization. He has become
a trusted and highly respected
teammate whose leadership
will elevate our brand and help
drive SSR to the next level."
Harden, along with the entire
SSR sales and marketing team,
will be present at the company's
exhibit at AIMExpo in January,
where they will showcase SSR's
latest models and initiatives.
CN
WIND
IN THE
P34
Legendary off-road
racer Scot Harden
has joined the SSR
Motorsports team
as VP of Sales &
Marketing.
