Cycle News is a weekly magazine that covers all aspects of motorcycling including Supercross, Motocross and MotoGP as well as new motorcycles
Issue link: https://magazine.cyclenews.com/i/1537523
MV Agusta Returns to Full Independence M V Agusta Motor S.p.A. announces the success- ful closing of the transaction that returns 100 percent ownership of the company to Art of Mobility, reaffirming its strategic independence and long-term vision. The two-year partnership with KTM AG brought mean - ingful contributions in areas such as dealer network development and production technologies. As part of a smooth transition, certain operational functions will continue to be jointly man - aged to ensure continuity and efficiency until the end of the financial year. With this new chapter, Art of Mobil - ity confirms its full confidence in the MV Agusta leadership team and its vision for the future. In line with this strategic direction, Luca Martin has been appointed CEO of MV Agusta Motor S.p.A., following his previous roles as Chief Operating Officer and Deputy CEO; Filippo Bassoli is confirmed as Board Member and Chief Brand & Marketing Offi - cer; Timur Sardarov and Ratmir Sardarov will serve as non-executive Directors, represent- ing Art of Mobility, and Hubert Trunkenpolz is confirmed as Chairman of the MV Agusta Board of Directors. Timur Sardarov, CEO of Art of Mobility, said, "We are entering a new and exciting era for MV Agusta. I would like to congratulate Luca Martin on his appointment as CEO—his leadership, experience, and strategic mindset will be key in shaping the brand's next phase. I am extremely proud of the progress we've made and of the outstanding work by the entire MV Agusta team. Our commitment to innovation, craftsmanship, and performance remains stronger than ever." Luca Martin, CEO of MV Agusta Mo - tor S.p.A., said, "Our team is working at full speed on several exciting develop- ments. Our motorcycles have always represented the pinnacle of design and performance, but what truly sets them apart is their ability to connect on an emo- tional level. They are created not just to be admired, but to be ridden—to thrill, inspire, and forge a deep bond between rider and machine. They are exclusive not because of price, but because of their soul, their spirit, and the craftsmanship behind every detail. Built by real motorcyclists for real motorcyclists. 'Everlasting Beauty Beyond Performance' is not just a vision—it's our reality. A timeless aesthetic shaped by the harmony of form and function, and a riding experience that goes beyond raw numbers to deliver true emotion, precision, and control. I am proud of what we are achiev - ing, and I'm confident that our community of enthusiasts—and those discovering MV Agusta for the first time—will be inspired by what lies ahead." CN WIND IN THE P34 MV Agusta says it's entering a new and exciting era for the company.