Sherco Announces New U.S. Importer
S
herco Racing Factory an-
nounced the appointment of
Sherco United States (Sherco
U.S.), based in Jonesboro,
Arkansas, as the new and ex-
clusive distributor of Sherco mo-
torcycles, parts, gear and acces-
sories across the United States
and associated territories.
Sherco U.S. will oversee the
importation, distribution and
support of the brand's full prod-
uct line, with a dedicated focus
on after-sales service, technical
support and spare parts avail-
ability.
"We are excited to begin
this new chapter with Sherco
United States," said Jean-Michel
Paquient, CEO, Sherco Factory.
"Sherco was born in 1998 and
has grown to distribute parts
and motorcycles in 86 countries
in just a short period of time.
We have won World Champion
-
ship and National Champion-
ship titles in trial and in enduro.
This proves the performance
and reliability of our products.
The U.S. market is crucial to our
global growth, and with this new
distributor, we are committed to
elevating the ownership experi
-
ence through strong service and
available products in parts and
bikes for not just the near term
but with a long-term commit
-
ment."
The complete 2026 model
year lineup of Sherco motor-
cycles is scheduled to arrive in
the USA—alongside an exten-
sive shipment of genuine parts,
accessories and gear—in the
coming weeks. These upcoming
deliveries mark the beginning
of a comprehensive plan to
relaunch the Sherco brand in the
USA with strength, consistency
and long-term vision.
CN
WIND
IN THE
P42
Sherco U.S., based in Jonesboro,
Arkansas, is the new importer for
Sherco motorcycles. Pictured is
Sherco's updated 2026 125cc SE
two-stroke off-roader.
