Cycle News is a weekly magazine that covers all aspects of motorcycling including Supercross, Motocross and MotoGP as well as new motorcycles
Issue link: https://magazine.cyclenews.com/i/1535551
Beta Sales Reach Record Numbers B eta says its sales in the USA have been growing rapidly since the beginning of 2008, when its new line of off-road motorcycles was announced for the U.S. market. They say sales from 2008 through 2014 saw "staggering increases" due to the addition of the trial range of motorcycles in 2010 and the development and introduction of its complete range of two-stroke models in 2013. Sales between 2018 and 2024 have continued to show major growth, increasing 180 percent during the last seven years. The company is still seeing close to an additional 10 percent growth from 2024 to 2025, despite Beta saying that a few other compa - nies are saturating the market. Beta USA President Tim Pilg said, "I feel there are many reasons for this growth. It starts with our engineers developing the motorcycles, to our dealers that have grown their dealer - ships with our brand, and also to the customers who continue to purchase new Betas and, at the same time, tell their friends about us. I am also very proud of our Beta USA staff, as each one of them has a unique talent that they bring to the company, providing a level of support to all Beta riders that I feel is unmatched! While this is a press release to share company infor - mation, it is really a thank you to all involved in our special brand." Beta USA says it will continue to expand by adding new dealers in key markets without taking away sales from existing Beta dealers. Pilg said, "We want to keep a good balance of dealers in each market area where they are not fighting for sales but rather focusing on being profitable so they can provide the Beta owner with a higher level of dealer ser - vice. We do, however, still have many 'holes' in the states, so we want to fill those." CN WIND IN THE P28 Beta says its motorcycle sales are booming in the U.S. Kurt Caselli Foundation Wants You! T he Kurt Caselli Foundation is inviting motorcycle enthusi- asts, families and supporters to the 11th annual KCF MotoDoffo Fundraising Event, which will be held on Saturday, June 14, from noon to 6 p.m. at the iconic Doffo Winery in Temecula, California. Doffo is no ordinary winery. It's home to a legendary collec - tion of vintage motorcycles and race memorabilia, making it the perfect backdrop for this annual gathering celebrating commu- nity, safety and off-road culture. The event is free with an online RSVP, and VIP packages are now available. All proceeds benefit off-road safety initiatives and educational scholarships through The Kurt Caselli Foundation. Limited VIP packages ($100) include a swag bag, drink and meal ticket, raffle tickets, and 90 chances to win the June 30 giveaway: a custom-built 2025 Husqvarna TE 300 Heritage Edition motorcycle, featuring a one-of-one FMF Gold Series ex - haust engraved with the winner's name, plus Factory Rockstar Husqvarna graphics, GUTS Rac- ing seat, and more. "This fundraiser not only hon- ors Kurt's legacy but also fuels safety initiatives that actively