Cycle News is a weekly magazine that covers all aspects of motorcycling including Supercross, Motocross and MotoGP as well as new motorcycles
Issue link: https://magazine.cyclenews.com/i/1531151
You Can Bet On It A multi-year data partnership makes wager- ing available across the entire SuperMoto- cross World Championship Series in multiple legally regulated states. Basically, you can now legally bet on SMX racing online. A release from the SMX Leagues states: The SMX League appoints ALT Sports Data, Inc., the San Diego-based leader in trading and con - sumer data for action, alternative and emerg- ing sports, as the official data distribution partner to unlock new markets in the world of regulated sports betting. The exclusive partnership will lever - age ALT Sports Data and its proprietary simulation trading platform to enable legal and official sports betting on the entire SMX World Championship Series, including Monster Energy AMA Supercross, Pro Motocross, sanctioned by AMA Pro Racing, and the SMX World Championship Playoffs. Headquartered in Southern California, ALT Sports Data, Inc. is the leading provider of ex - clusive and official trading data and consumer data for the action and alternative sports betting industry. This collaboration will help pave the way for legal and official sports betting on SMX World Championship Series events, offering fans a dynamic and innovative way to engage with the in - credible racing action all year long. This is the first data partnership of the SMX League in the rapidly growing U.S. sports betting market. "Our official entry into the ever-expanding sports betting space has long been in the works and is a necessary next step in the growth process of the SMX World Championship Series," said Dave Prater, Vice President of Supercross for Feld Motor Sports, Inc. "We are very excited to join forces with ALT Sports Data and look forward to utilizing their knowledge and experience to help elevate the op - portunities fans have to engage with the sport." This exclusive agreement will provide ALT Sports Data with access to SMX World Champion- ship events, allowing them to collect, analyze and distribute data to licensed sports betting operators across the globe. "At ALT Sports Data, we are focused on building smarter and more dynamic arenas of fan engage - ment and innovation. As the official sports betting data partner to the SMX League, we are thrilled to empower their massive and passionate global audience to have a stake in the outcome of SMX World Championship Series events," said Todd Ballard, Co-Founder and CMO of ALT Sports Data. "As one of the most exciting and engaging sports on the planet, the implementation of legal sports betting will further elevate the sport and its riders to a new level of fandom… and this is one I person - ally couldn't be more excited about." As part of the partnership, ALT Sports Data's digital platform, NXTbetsTM, will help bring fans a robust betting experience that offers real-time statistics, odds and insights. NXTbets gives SMX fans a greater opportunity to engage with the sport like never before, as well as the chance to receive more detailed information about what is happen - ing on the track through the sharing of information with ALT Sports Data. The SMX League, together with ALT Sports Data, is also deeply committed to maintaining the integ- rity of the sport. This partnership will uphold the highest standards of data accuracy and security through collaboration with Integrity Compliance 360 (IC360), the unequivocal global leader in delivering best-in-class integrity and compliance regtech products and services for the sports betting and gaming sector. The SMX League will leverage IC360's cutting-edge integrity monitoring dashboard technology, providing a real-time alert - ing system for suspicious wagering activity. Ad- ditionally, the league will utilize ProhiBet, IC360's advanced prohibited bettor solution designed to prevent betting activities that violate regulatory compliance standards. CN VOLUME 62 ISSUE 1 JANUARY 7, 2025 P25 Online betting on motocross and Supercross races is now possible.