T
elevision, as a home entertainment
appliance, had only been in exis-
tence for about 30 years when it re-
ceived a pants-down paddling from one
Newton N. Minow, who was serving as
the chairman of the Federal Communica
-
tions Commission. The year was 1961
and Minow, speaking to the National
Association of Broadcasters, denounced
the very programming that these broad-
casters were offering to the consuming
public. Slapstick comedy, fantastical
reimagining of cowboys and Indians,
commercials that pitched products to
solve problems that didn't really exist
and so on. As a result, television, he said,
CNIIARCHIVES
P208
BY KENT TAYLOR
Cycle News went
behind the scenes
for a Kawasaki
television
commercial
production in 1978.
The production
process and content
sure weren't like
they are today.
KAWASAKI LETS
THE GOOD TIMES ROLL
Good times, indeed.
