MSF Wins 2024 Grand Prize Award
T
he Motorcycle Safety Foun-
dation (MSF) won Ragan PR
Daily's 2024 Grand Prize award
for Nonprofit Communications
Campaign of the Year for its
team's comprehensive efforts
significantly boosting MSF's mis
-
sion of promoting rider educa-
tion, training and motorcyclist
safety. The MSF bested seven
other finalists in the Grand Prize
category. The MSF's Communi-
cations Team was also recog-
nized as finalists in the Advo-
cacy or Awareness Campaign
category, and earlier in the year,
were finalists in Ragan PR Daily's
Content Marketing Awards for
Strategy of the Year.
MSF's Communications Team
worked to build national recog
-
nition of rider education, to in-
crease visibility of motorcyclists,
to reinforce safe riding practices
and to encourage new riders to
start with proper training. Lever-
aging the organization's 50th
anniversary, the team launched
"50 Stories of Riding," sharing 50
personal motorcycling stories
from MSF-certified coaches and
former students for 50 weeks.
Some stories also featured
influential figures who were also
MSF-graduates, such as actor
Ian Ziering, Vogue editor Corey
Seymour, BuzzFeed producer
Joyce Louise-Jean, and HGTV
star Anthony Carrino.
MSF also organized RIDE
Days across the nation, offering
new riders their first experience
with motorcycles and building
awareness of the importance
of formal rider education and
training. This all-encompassing
campaign enabled the passage
of legislation in both the U.S.
House and Senate, recogniz
-
ing May as Motorcycle Safety
Awareness Month and honoring
MSF for 50 years of service.
CN
WIND
IN THE
P28
The Motorcycle Safety
Foundation (MSF) won Ragan PR
Daily's 2024 Grand Prize award
for Nonprofit Communications
Campaign of the Year.
